Uptalent.com
Roku: All of TV in one place Today more than half of U.S. broadband households turn to one platform on a daily basis - Roku - to find their next watch. We are with our viewers at literally every step of their entertainment journey, helping them navigate a continuing and ever-changing content landscape. These streamers rely on Roku search and duration to decide what to watch - wether a hit show playoff game or Top Chef rerun and when and where to watch it. For marketers, the Roku platform offers powerful ad experiences that let them greet customers who are on their way to content. Since Roku owns our relationships with streamers, we can easily pair the creative impact of TV advertising with the precision and accountability that are prized in digital. That's the power of Roku, real people, real engagement, and real results. Let's dig in. The Roku Experience Whereas traditional TV was a blunt instrument today's TV is personal. Infact our TVs and viewing experiences can vary...